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Advertising

Google Ads & Analytics Policy

Last updated: July 2026

Retro Smile advertises on Google — this includes Google Search ads, Google Display Network ads, and YouTube ads — and uses Google Analytics to understand how the site is performing. This page explains what that means for you.

1. Advertising disclosure

Retro Smile is a paid advertiser on Google. If you clicked a Google ad to get to our site, or if you see us in the sponsored results of a search, Google may share limited information with us about that click (such as the ad you clicked and whether you converted). This helps us know which ads are working so we don't waste your time — or ours — with irrelevant messaging.

2. Data collection & tracking

Where enabled, the following Google technologies may operate on our site:

  • Google Ads conversion tracking — a small snippet that records when a site visitor completes a key action (like booking an appointment), so we can measure ad performance.
  • Google Analytics (GA4) — measures general site activity: pages viewed, time on site, device type, approximate location. GA4 uses first-party cookies and, where configured, IP anonymization.
  • Google Tag Manager — a container that loads the tags above; it does not collect data on its own.

These tools may collect: your IP address, browser and device info, pages visited, referring URL, ad click IDs, and events you trigger on the site (like clicking "Book Now"). They do not collect your name, email, or payment details unless you enter them into a form on our site — and even then, we only share hashed values with Google in aggregate, never raw personal information for ad targeting without your input.

We use this data to:

  • measure whether our ads lead to actual bookings,
  • build audiences of past site visitors so we can show relevant follow-up ads,
  • improve the site experience.

3. Opt-out & user control

You can opt out or limit Google's use of your data in several ways:

  • Google Ads Settings — adssettings.google.com lets you turn off ad personalization across Google properties.
  • Google Analytics opt-out — install the Google Analytics Opt-out Browser Add-on.
  • Browser controls — block or clear third-party cookies in your browser settings, or use private/incognito mode.
  • Global Privacy Control (GPC) — we honor GPC signals sent by your browser as an opt-out of sale/share where applicable.

For more, see our Privacy Policy and California Privacy Notice.

4. Results & claims disclaimer

Our Google ads may feature before-and-after photos of real Retro Smile clients. Those photos show actual outcomes for those individuals — they are not a promise that you will see identical results. Teeth whitening outcomes vary based on your starting shade, enamel, diet, and aftercare habits.

Retro Smile is a cosmetic whitening service. We are not a dental practice and our treatments are not a substitute for professional dental care, cleanings, or a dentist's diagnosis. Please see our Medical Disclaimer for details.

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